SRFC | BOLD&BLACK

The off-season has been filled with changes and new challenges.  I have taken control of all creative content for the Seattle Reign FC, and one of my first objectives was to create a new product campaign for a Bold and Black Launch on Black Friday. 

The inspiration for launch was to showcase how our world-class players love to wear Seattle Reign FC apparel.  We kept the designs simple, in order to just showcase the player and product.  The campaign was met with a lot of enthusiasm from the fans and we had one of our best retail days of the season. 

NEW CLIENTS

Every opportunity is a chance to network and find potential clients to collaborate with in the future.

This week I did some post-production work for a new client that I had never worked with before.  In the beginning, I was very conscious to understand their branding.  I wanted to make sure that I was giving the client something that fit into what they already have established as a company.  As an artist, we are always trying to establish our voice and our aesthetic onto everything we do, but what I have I come to realize over the years is that sometimes it's important to understand the client and to modify your style to accommodate them.