I started working for the Port of Seattle in 2019, with a vision to completely reimagine what digital storytelling could look like at a local government agency. Before accepting the position I did a complete audit of their social media platforms, website, and other points of content distribution and what I found was an outdated approach to video and content. My goal was to pivot the video content strategy to be focused on stories with a multi-dimensional distribution strategy that allowed content to be interconnected across platforms in order to enhance the viewers experience. I didn’t want to simply repost existing content on multiple platforms, but I wanted to reinterpret the story for different platforms to optimize performance.

Our first attempt at this strategy was the SEA Brand Announcement. I developed a content strategy that included centered around a brand values video and then branched off into 6 individual stories highlighting different elements of the brand. Each of these spotlights included video content, portraits and still images, and a written article. All of these assets were distributed across social media and web platforms, which all linked back to the new SEA website that was announced at the launch.

I have also been doing a rebrand of executive presentations, and looking to incorporate more narrative components to enhance talking points and audience experience. At the end of 2019, I helped rebrand the Port of Seattle: State of the Port Breakfast by collaborating with executive leadership and planning committee to incorporate some video assets to support the Executive Director’s presentation.

PRODUCER | DIRECTOR | EDITOR